Most of these ideas and strategies are very easy and free to do yourself, but if you don’t have the time or expertise, Cardinal Digital Marketing can help you. Contact us today for a free consultation.
First – congratulations! Second – it’s go-time! Building a new dental practice from the ground up comes along with a lot of decisions to make regarding location, staffing, construction, finances, technology, decor, and so on. It’s also the time to make foundational decisions regarding your brand and marketing. It’s important you create a solid online foundation that will grow as your practice grows.
Marketing is key to the success of any business and dental practices are no exception. For a dental practice to grow, a single dentist should be seeing 24-50 new patients per month. And in order to attract new dental patients, a practice must offer a competitive product at competitive pricing, along with convenient quality services – all backed by a solid dental marketing plan.
In case you’re not familiar with this term, it’s simply a structured way to determine your strengths, weaknesses, opportunities, and threats. Strength: What sets your dental practice apart from other dentists in your area? List every possible item that you can preserve and leverage to make your practice stand out from the competition.
: Where will practice growth come from? Evaluate each item to determine what you can take advantage of. : Are there any issues your practice may have to anticipate, prepare for, and defend against? Once you have established where your dental practice is positioned, you’ll be able to determine which dental marketing ideas will help secure a successful future.
Yet existing patients don’t often view your dental practice as a growing business in search of more patients. So how do you keep your name at the top of their minds and encourage them to tell others about your services? By offering a broad referral bonus program. The motivation for patients is simple: If a person recommends your practice to a friend, and if that friend ends up visiting your practice, then the original referrer is rewarded with a bonus, such as a discount or a dental product.
What’s more, all you need to do is hand out simple referral cards at the office or tuck them into your other practice mailings. To make this idea even more effective, consider incentivizing employees to motivate them to help improve and grow your practice, not just through referrals, but in all facets of your operation.
They are powerhouse consumers who want to make informed decisions for their families. They want a service, not just a product, and in today’s market, they have plenty of dental practices to choose from. A great dental marketing idea that will entice more female household heads to contact your practice is to carefully review your overall marketing image, including your dental practice logo and your existing collateral.
When it comes to strategic dental marketing, it’s important to watch your market and know your competition. Don’t advertise a $99 new patient special if 3 dental competitors offer essentially the same package for $49. And remember that patients want convenience, such as one-visit treatments, before-and-after-school appointments, and weekend availability.
To get an even bigger edge on your competition, Entrepreneur. com suggests “you need to kick butt at hiring.” Think about it. When you have an attentive waiter in a restaurant who is engaged and who attends to your every need, you feel great about that restaurant. The same goes for your dental practice.
Stellar new-patient call handling is imperative. After scoring over 120,000 inbound dental-patient telephone calls, we can confirm that your dental office, like many others, is losing new patients due to poor phone handling. That doesn't mean your team isn't cheerful and helpful, it just means that calls are missed due to front desk responsibilities, there's an assumption that voicemail will cover off, and often there isn't a request by the practice for the patient to book an appointment.
Make sure your team has the new patient telephone training they need by working with an expert dental marketing partner. Even though more than 50% of your new dental patients should be referrals, those folks, along with people who receive your other dental marketing campaigns, will likely look you up online.