Include high-quality images of your staff on the “About Us’ page. Many people are scared to visit the dentist, and having images of your staff will help make potential patients feel more at ease. Have an FAQ section on your site. An FAQ page is essential to help your site stand out in search engines, plus it is the perfect place to answer the most commonly asked questions so your staff won’t have to spend their time answering the same questions.
This information is vital for customers to contact you, and search engines use this information to present the correct information to your potential patients. People tend to trust reviews from other people, and you can include testimonials and reviews on each page to help potential patients feel more confident when reaching out to your office.
You should include quick interviews with your staff to help put parents and loved ones at ease as they search for the right dental office. If you are trying to attract new patients with dental marketing strategies, then you need to offer relevant information to prospects so they trust and call you.
Take time to look through your website to see if your content answers questions that patients have about your services. As you build content on your site, you should balance between using keywords to get found in search engines while writing in a voice that your audience will understand. Think about the needs of your customers and use engaging content to show that your office is the best solution to their problems.
Search Engine Optimization (SEO) is the practice of getting your website pages and blog posts to rank for specific keywords in Google and other search engines. There are lots of variables you need to consider to make your SEO strategy work in a dental marketing strategy. But the good news is that you can focus on emergency keywords and local search terms to enjoy quick wins with an SEO strategy.
A strong online presence can help you with branding and get more qualified traffic to your site. Your SEO strategy is connected to your website performance, so you need to make sure your site loads quickly, has information that people are looking for and integrates valuable terms throughout the site to get picked up by Google.
This social media site offers you a great way to show the culture of your practice and a place for prospective employees to see what it's like to work with your team. The biggest dental marketing idea of all is team training. As a dentist, you are probably committed to continuing education for yourself and your team.
Their enthusiasm about you, your practice, and the services you offer will make or break your dental marketing plans. Enhance your dental marketing strategy with this gem of a dental marketing idea and get your team involved. At your weekly huddles, have your team read every marketing campaign you launch.
Have everyone on your dental team bring in all the flyers, emails, and other promotional dental marketing pieces they receive and review them in your huddles. Make sure everyone on your team understands why patients should choose your practice and how important every patient visit is to your practice security.
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You can take on common questions that people are asking in your area, like: What’s the best toothbrush for sensitive teeth? How often should I floss? How long should I brush my child’s teeth? How can I prevent cavities around Halloween? Does charcoal really help whiten teeth? Think about the type of dental services you offer and start off your dental marketing strategy by collecting questions that your patients frequently ask you.
Your office staff should collect information about your customers for excellent customer service, and you can apply this same approach to help your practice engage interested patients online. This is called remarketing, and you can use this marketing plan to grab readers who showed interest in your services but did not book an appointment.
You can target online ads to those people based on the pages, time on page, and other elements of specific visitors. Some remarketing ideas include Facebook remarketing and remarketing on the Google Display Network. Remarketing may sound like an odd marketing strategy, but the truth is that finding a dental office is tough for your patients when they move to a new city.
This is where remarketing comes into play since there is a lot of research that goes into selecting a dental practice. Remarketing is a vital part of your marketing plan because it allows even small dentist offices to narrow down who their ideal client is. You can remarket to specific visitors who did not book an appointment with you based on their location, content they viewed on your site, and other qualifiers.
This process can take some time from when they first find you when they schedule an appointment, so content marketing is a great way to get found online. Unlike other forms of advertising for your marketing plan, content marketing is all about offering valuable information to online searchers based on their needs.